MAMMA MIA! and Target Ovarian Cancer
Buy the T-shirt, share the symptoms, get involved! #DynamoBeAware
MAMMA MIA! is delighted to announce a collaboration with Target Ovarian Cancer to raise much-needed funds to transform the future for women with ovarian cancer. Eleven women die every day in the UK from this disease and ovarian cancer faces chronic underfunding compared with other cancers.
MAMMA MIA! was created by three women, is all about female friendship and support, and is embraced and loved by women of all ages all over the world. Where better to start raising awareness of ovarian cancer than to make even more women aware of the signs and symptoms?
To kick start the partnership, the distinguished couture designer Elizabeth Emanuel - of Atelier Elizabeth – has exclusively designed a t-shirt in her own distinctive style featuring an iconic image of a MAMMA MIA! Dynamo in both gold and silver foil etched with Elizabeth’s renowned elegant calligraphy. The Dynamo t-shirt comes in both silver on black and gold on white. And there will be a very special limited edition of each with exquisite embellishment. Each t-shirt comes with a special tag, sharing the symptoms of ovarian cancer to raise awareness of this devastating disease.
MAMMA MIA! creator and producer Judy Craymer said: "I’ve seen at first hand the devastation of this disease and the work of Target Ovarian Cancer is essential to save more lives. As the show has such a strong female audience and cast, I thought it would be an ideal collaboration for MAMMA MIA! to work with Target Ovarian Cancer. We are delighted to be working together and to, in some small way, help to raise awareness. Every t-shirt sold will help fund life-saving awareness, research and support, spreading the word a little further to save lives in the future."
Target Ovarian Cancer Chair Emma Kane said: "Survival rates from ovarian cancer in the UK are among the worst in Europe. Target Ovarian Cancer is transforming the lives of women with ovarian cancer now and in the future. Working in partnership with MAMMA MIA! will help us to reach thousands more people, to raise awareness, offer support and save lives."
The Dynamo T-shirt is available online and at the London and UK & International Tour productions’ theatres of MAMMA MIA! for £20.
£9 of each sale goes directly to Target Ovarian Cancer.
For more information about Target Ovarian Cancer visit targetovariancancer.org.uk
Target Ovarian Cancer is a registered charity, numbers 1125038 (England and Wales) and SC042920 (Scotland). Company number 6619981.
MAMMA MIA! and BCRF
A partnership for life
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF awarded $36.5 million to more than 185 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received a 4-star rating from Charity Navigator and an "A+" from The American Institute of Philanthropy.
MAMMA MIA!'s close connection with BCRF was the result of a chance mid-air meeting between the hit musical's creator, producer Judy Craymer and the charity's founder Evelyn Lauder, of Estée Lauder Companies Inc. 'We met in the Spring of 2001 on a transatlantic flight, and got talking. It turned out that Evelyn had seen MAMMA MIA! in London and loved it. I was delighted that she wanted to hold a BCRF fundraising event involving MAMMA MIA!'. The Rock Chick Supremo T-shirt was the result.
In October 2011, to celebrate 10 dazzling years on Broadway, MAMMA MIA! launched the new Rock Chick Supremo T-shirt to coincide with National Breast Cancer Awareness Month. At last year's BCRF Symposium where Judy was honoured with BCRF's Humanitarian Award, Judy met with cartoonist Marisa Acocella Marchetto, also a recipient of the Award. Their shared interest in BCRF led them to design and produce the new Rock Chick Supremo T-shirt. The pretty white, pink and silver T-shirt is made from 100% soft organic cotton and will raise awareness and generate income for BCRF.
The phrase 'Rock Chick Supremo' is a quote from the script of the show, and perfectly sums up the spirit of MAMMA MIA!, a story with women at its heart. The production is embraced and loved by women of all ages worldwide and has so far raised nearly $1 million for BCRF.Judy Craymer says 'Breast cancer is predominantly a female health issue, although it affects both men and women in so many ways. We hope the T-shirt can carry on generating this much-needed funding for research.'
'MAMMA MIA! has been a true and loyal friend of the Foundation, and we treasure our association with this magnificent and uplifting show.' Evelyn Lauder adds.
For more information about BCRF, please use the button below:
Or in North America call 1.866.FIND.A.CURE.
The Rock Chick Supremo T-shirt is available at the official MAMMA MIA! Web Shop, please use the button below to find out more:
MAMMA MIA! OFFICIAL WEB SHOP